How to Get More Yelp Reviews

Your client’s Yelp reviews are non-existent. You know it’s a missed opportunity because:

  • Yelp reviews help people Know, Like, and Trust you
  • Good Yelp reviews convince people to buy from you

However, you are not entirely sure how to kickstart this initiative. 

In this post, we’re sharing ten actionable strategies you can use to get more Yelp reviews.

Train your staff to ask for reviews

While it is against Yelp’s review guidelines to openly ask for reviews, there are indirect ways to encourage customers to leave Yelp reviews. 

This starts by educating your employees about the importance of Yelp reviews: 

  • Inform them how these reviews increase conversions. 
  • Encourage them to tell customers about your presence on Yelp without asking for reviews.
  • Host workshops to train employees about the importance of Yelp reviews.
  • Share templates to help them identify the language to ask for reviews from customers.

For example, your employee can say: 

Thank you so much for shopping with us today! We strive to provide the best experience for our customers. If you enjoyed your time here, we’d love to hear about it. You can find us on Yelp, where you can share your feedback with others.

Ask for reviews in follow-up email and text campaigns

Customers often forget to leave reviews after a good dining or shopping experience. Your job as a marketer is to remind them that their reviews not only help your client’s business but also help other people find reliable services. 

If you are using TopScaleCRM, this process of requesting more reviews is simple, since it takes minutes to set up an automated email review or SMS campaign.

However, you need to make it simple and easy for customers to leave a review by including direct links to your Yelp page in the email and text messages. 

And, remember to send a couple of follow-up emails or texts since your customers are busy. 

Respond timely to positive and negative reviews

Keep track of all the reviews and promptly respond to both positive and negative feedback. Timely responses show your commitment to customer satisfaction and improve your brand reputation.

  • Set up automation software, or use the built-in reputation management features in platforms like TopScaleCRM to monitor and keep track of all reviews on Yelp.
  • Respond to all reviews within 24-48 hours.
  • Act swiftly in addressing negative feedback. Respond empathetically, apologize if necessary, and offer a solution. Monitor the situation to ensure that the customer’s concern is resolved. 

Pro Tip: You can even use AI tools, like ChatGPT, to help you come up with canned templates, refine your brand voice, offer recommendations, and address customers’ questions within a matter of minutes. 

Include a Yelp review CTA in your email signature 

This is one of the simplest things you can do since it will make more prospects and customers aware of your Yelp page and make it easier for them to leave a review.  

Embed Yelp reviews on your website

You can also embed Yelp reviews on your website and on your social media pages using Yelp’s free Review Badges.

This will showcase some of the recent reviews from your Yelp page adding social proof for conversions and persuasion for others to give their reviews.

For instance, Yelp’s review badges allow you to show your business’s reviews from Yelp on your own website. It updates every time you get a new review. If you don’t have any reviews yet, this free feature is a good way to drive traffic to your Yelp Business Page. 

The best part – you can do this directly from your TopScaleCRM’s dashboard.  Then, it will display the Yelp review widget directly on their website.

This encourages visitors to leave reviews by using clear messages like “Leave a Review” or “Share Your Feedback.” 

Create a Yelp Deal or Check-In Offer

Yelp deals or check-in offers can help businesses attract more customers. It looks like this:

For example, this business is giving a 15% discount on used books.

Promote your Yelp Page on social media

Adding anything to social media can amplify its impact. 

By adding Yelp links to your Instagram bio, Facebook posts, and Tweets, you can get more visibility and traffic to your Yelp page. 

This will prompt regular customers to leave a review and new audience to see the reviews and maybe even buy from you. 

For instance, here are simple things you can try: 

  • Create content to highlight positive reviews or special offers available at your business.
  • Repost positive reviews on social media, ideally by tagging the customer.
  • Mention your Yelp page in your social media bios, captions, and profile descriptions..
  • Run contests or giveaways that require participants to engage with your Yelp page. 

Pro Tip: Remember to comply with the social media platform’s guidelines and policies when promoting your Yelp page.

Run Yelp ads to promote your business 

Businesses that advertise on Yelp appear at the top of search results or in a special section. This helps them stand out from nearby competitors. 

When you search for a service; the businesses that respond quickly and run ads are listed first > followed by those who run ads > followed by regular results.

Yelp ads look like regular search results with a sponsored label or visible CTA, but appear on the top.

Then, monitor and optimize ad performance by regularly reviewing ad performance metrics, such as clicks, impressions, and conversions, to maximize results. 

Use Yelp’s “Find Friends” Feature

Adding friends on Yelp is another way to invite them to take a look at your page and leave a review. 

Currently, you can add 5,000 friends on Yelp. If 10% of these friends end up giving you a positive review—you have 500 crisp reviews on your page.

Post business updates on Yelp

Just like social media, you can post updates on Yelp. These are like posts or tweets but for Yelp. 

For instance, if you’re a restaurant, you can add menu updates to Yelp. This is one way of keeping your community engaged and updated.

However, here are some additional Yelp post ideas. 

  • Share business updates, special deals, and discounts (for salons or other businesses) on your Yelp page.
  • Use Yelp’s update feature to interact with customers, and provide timely information.
  • Leverage Yelp’s platform to promote your business, attract new customers, and drive engagement by regularly sharing relevant and enticing updates.

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Hot Tips

If you want your business to grow, listen to your customers and interact with them. 

Review platforms, like Yelp, are powerful because only an engaged customer will come to a platform to check out a service or leave a review. Use the insights inside this article to craft a streamlined Yelp review management system that helps you get more Yelp reviews. You can also check out TopScaleCRM’s suite of Reputation Management tools to help streamline ALL your Review Platform Management!

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